PPP2: Presentation

PPP2: Creative Presence - Final Promotional Pack & Contents

I am quite pleased with how the pack has resolved.  With exception of the stickers, the products have been printed using the studio laser printer. Although it is often associated with being a poor quality device, I find that is simply temperamental and can produce good quality imagery when the conditions are right.

I printed the imagery on off white antique paper as planned, which certainly feels better than generic printer paper.

The range seems uniform, and I would suggest that I can continue to use the pack in distant future, by simply reshuffling the contents with updated examples of work.

PPP2: Creative Presence - I am Sitting

During the beginning of the last two years I have added cut-outs of a sitting Keanu Reeves to the studio. As an additional product, I decided to build upon this concept and replace Keanu with my image.

I am no accustomed to drawing myself in this manner, thus the nose is humongous. With more time I might have developed the study some more, but with other pressing matters the product will suffice to communicate the concept.

PPP2: Creative Presence - Stickers

Using examples of recently completed work I produced several sticker designs. I have ensured that my stickers are rectangular in shape, to make the cutting process easier. The last batch I created for Thoughtbubble have weathered terribly as they were printed on transparent adhesive, on this occasion I will print on the opaque variety.

PPP2: Creative Presence - Creative CV

I have created the CV by appropriating recent designs from other projects. While obviously a time-saving tactic, it also gives to work a more uniform aesthetic.

PPP2: A Reply from Matthew Griffin

Hello there,

I have found that many practitioners with a strong online presence don’t seem to use business cards or physical ephemera to promote themselves. I was wondering if you indeed use physical promotional material, or if you find that purely online promotion is sufficient?

Thanks,

Adam

Hi Adam

I have business cards but I never use them.. And I have done postcard mailouts before but they cost money. Social media is free, and gets out to a lot more people. The only difference is, it’s not targeted.. So when you find a small list of potential clients you really want to work for, a nicely put together physical package is the thing to do.. 

As for business cards, I don’t think they’re altogether necessary anymore, but better to have a couple handy than not

hope that helps (it doesn’t really!)

Matt

Applied Illustration: Project Report

PPP2: Creative Presence: Final Pack Design

After much deliberation I have arrived at a design that I am happy with.

 The outside of the pack contains information only on the flap, while the interior is detailed with a repeating pattern.
I will test the design on off-white stocks, but I will likely go with Antique off-white paper, as it has a decent weight and colouration.

I realised that the pack is simply a vessel, the primary information will be contained within.

PPP2: Creative Presence - Social Media

Facebook Account

Somewhat successful, viewer base is mostly friends as expected, although I have noticed spikes of followers after events such as Thoughtbubble, proof that business cards work.

Instagram

Instagram seems to gather more interest from international peers due to the hashtag system.

Tumblr

I don't particularly understand how to use tumblr effectively. On an alternate profile I would get +1000 notes on some fan-service post about video games and that interest would never spill into other content. Tumblr is seemingly more saturated and difficult to get noticed on... at least for my reserved tone of posting. The site seems to cater more for users who post frequently and involve themselves with other users constantly. I would suggest that I am the one at fault, and in future I should make a greater effort to promote the tumblr on my other presences.

Rebecca Mock Illustrated Cinemagraphs

Rebecca Mock

I have briefly touched upon cinemagraphs in previous posts. In short they, are subtle seamless animations, often in .gif format. Animated features are used to give the illustrations a sense of time, they appear to be live feeds from some illustrated universe.

Rebecca has applied this practice to digital editorial publications. I could be suggested however, that an animated image is enough to distract from the text, in a similar fashion that animated web banners are designed to distract from the intended viewing content.