It is important to appreciate the mass of illustration which has been devised to convince the viewer, whether it is a generic product or an ideal.
Michael Wandelmaiel
This promotional poster for a literature and music festival subverts the hapless Red Riding Hood imagery, the thin linear detailing is emboldened by the rich colour contrasts of back and fore-grounds.
Adam Haynes
Adam created a variety of promotional illustrations for a Nike advertising campaign, several of which figuratively put the viewer 'in the shoes' of a Nike wearer... as it were. I rather think the sense of vertigo, danger and adrenaline is successfully captured in this warped imagery, the colour scheme refers to the palette in-cooperated in the product's design.
John Malloy
A grand example of illustrative product design, each of the several designs (for each flavour) refer to historical peace movements, thus associating the brand with pacifism and the campaign for nuclear disarmament. The design is astonishingly detailed in spite of the limitations that printing on aluminum presents. Contrasting linear outlines have been used to separate dense areas of detail, thus preventing a 'visual noise.'
Brian Edward Miller
This large illustration was conceived as part of the mildly sinister sounding City of Boulder's "Transportation Master Plan". The full print is somewhere over two metres long, and was stemmed from extensive visual reference and familiarity with the landscape.
Dani Blázquez
This handy .gif shows the process involved in creating the final print...
The work was commissioned for the Bottleneck Gallery as part of a show called 'It came out of 1984'. It frustratingly blurs the line between commercial illustration and promotional art (assuming there is a difference). On one hand it communicates and promotes the themes of 80s popular culture involved in the show, while it exists to be bought as commerce. Regardless, this is simply a great example of the processes applied by Dani.
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