PPP3: Facebook page updates

Facebook has been a great way to track what imagery people seem to like, while in the beginning most of the visitors were indeed people I know personally, as time has progressed and I have given out my details new people have followed me and 'liked' my images. Facebook an instagram has seem to be the most intuitive way of interacting with an audience. 
Twitter seems to be a lot more demanding of content, and I am considering removing my professional self from it... for now. 
During the AOI lecture it was mentioned that successful social media interaction is dealt in absolutes, either they are updated regularly, and they drawn in a good audience, or they are neglected and therefore pointless.