I find that an unsuccessful promotional pack offers little more than landfill, an assortment of papers designed as a disposable reminder to the recipient that they should later buy a product.
I would argue that a promotional pack is a product, and therefore should not simply justify it's existence by proxy.
A promotional pack, therefore should preferable have a purpose other than simple advertising.
My initial concept involves creating a pack of playing cards, although this seems inefficient and likely not cost and time effective.
I have collected some examples of promotional packs that I find intriguing:
Follow Adam's board Promotional Pack on Pinterest.
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