A unique selling point is generally a easily visualised facet of our individuality, something that can be used to establish brand recognition. Thus, in the following project I shall aim to compress some amount of my personality into visual language that can be applied to a variety of products such as business cards and websites.
This business card refers to the Kyle's show that specifically involves profile studies. This is an example of a business card that can be tailored to specific events. Thus, whoever takes the card will on later reflection be reminded of the event and the artist.
This approach allows the illustrator to inform their identity based on their current situation rather than a predetermined idea.
I am conflicted in regards to wether business cards are more efficient as a single-sided design. However by separating the textual information onto the opposing side the illustration is enabled to communicate the profession and general aesthetic interests of the illustrator without the need of text.
The project requires the creation of a promo-pack, which is somewhat more than a simple business card.
For the recent Off the Page exhibition I created something similar to a promo pack, a clear plastic wallet that contained three prints a business card and sticker, though this was mostly created to shift my remaining stock it embodied the general idea of the thing.
Through this project I wish to make a pack that can be applied more deliberately and tactically.
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