PPP2: Study Task 3

Yoosli Packaging (Together Design &Andrew Bannecker)

The product is an example of point-of-sale embellishment. The private sector organisation of Yoosli Ltd is selling a product in order to generate profit. Yooslie commissioned the graphic design group Together Design to establish a unique brand identity, which involved the collaboration of the artist Andrew Bannecker to create the individual characters. The product has then been sold to supermarkets such as Waitrose for further distribution to the public.

The product relates to the following services:

.farming industry

.food industry

.distribution

.supermarket industry

.online shopping industry

I would suggest the design successfully communicates the concept of personalisation, as the founder intended. In this sense it has fulfilled it's purpose, however the true test is whether the product itself generates a profit. 

Black Keys poster by Jose Berrio

The poster is an example of promotionally imagery for the private sector band the Black Keys, as a musical group they fall under the jurisdiction of the music industry. The artist was commissioned to promote the groups appearance at a festival event.

The product relates to the following services:

.the music industry

.the printing industry

.the festival industry

.the catering industry

.third sector organisations (such as voluntary festival workers etc)

Again, the product may be seen as successful as it communicates the oceanic scenery of the festival, whilst drawing attention to the headline act. The generic A format has made the printing process seemingly less laborious, and thus more economically viable.

'Korea; Something more' by Hyun Sik Kim 

The Korean Tourism Organisation was commissioned by the Republic of Korea's Ministry of Culture and Tourism to promote tourism in South Korea. A recent campaign included the employment of an illustrator to create a promotional poster to communicate the diversity of Koreas culture to foreigners. 

The product relates to the following services:

.the Ministry of Culture and Tourism (public)

.Korean Tourism Organisation (private)

.the print industry

… all sectors that benefit from visiting tourists

I would suggest the poster isn't particular communicative to a total foreigner, the motifs suggest famous landmarks which are obviously unidentifiable to the common layperson who is yet to visit South Korea. 

Character Designs by Cory Loftis

These visual developments have been made for the private sector company Carbine Studios, the developments are intended for in-house usage as reference for primarily for game developers  such as animators, and modellers, in addition the designs may later be used to prompt voice acting, and in this case to promote the artist.

The product relates to the following services:

.Animation Industry

.Software, computer games and electronic publishing

.Game Industry

.Advertising

The illustration is mostly functional, it has been used as reference for other collaborating creatives, as well as adding to their own portfolio.

                                                     Rear Window Poster by Kevin Tong

These posters are examples of fan-art, the illustrator has self-initiated the project in order to sell prints.
They are for sale on their website, and sold in-person at conventions.

The product relates to the following services:
.(primarily the illustrator)
.events management (such as conventions the illustrator pays to appear at in order to sell)
.the film industry

Although on appearances the product does not exactly spread the wealth around the industries, it is important for practitioners to create work for direct and private transaction, as well as working through clients and other third parties.

To summarise, illustration exists in a variety of contexts, it is used to embellish the products of companies, giving them a unique identity to the ends of creating the impression that their products are better than their competitors. This is achieved by communicating a specific tone of voice through visual language. Illustrators are ultimately private sector workers within the creative industry, they also create work for free in order to spread their prominence within the community and to appease their own aesthetic development. Both public departments and private companies approach illustrators directly, or through a third party such as graphic design companies for commissioning purposes. Ultimately, illustration is another asset to sectors and services to provide healthy commercial competition and to draw the attention of potential consumers.