What are their strengths?
Seemingly renowned, with a highly accessible location. One of the few shops that specialise in the trade of illustration and graphic design in Leeds.
What are their weaknesses?
The prices appear somewhat high, as they take into account the levels of craft and labour involved in the design and production. Although this seems appropriate, a large amount of expensive products may put off customers.
What opportunities have they taken?
The shop hosts numerous events, workshops and exhibitions to involve a wider audience, such as practitioners in the local area. The inclusion of an on-site cafe draws in additional potential customers.
What threats do they face?
Seemingly high prices and growing competition from the online environment may prove to be problematic. The content of the shop can be viewed as inessential, this may prove problematic during times of economic recession when shoppers are less inclined to make more adventurous purchases.
The Four Ps
Product
.Children's books
.Illustrative posters
.Prints
.Printed Photography
.Postcards
.Illustrated books
.Info-graphic Posters
.Stickers
.Cards
.Stationary
.Illustration Magazines
.Photography Magazines
.Ephemeral items
Price
The prices appear seemingly steep, however are realistic in consideration of labour and process involved.
Promotion
.Internet presence (website and social media)
.Gallery openings
.Events
.Competitions
.Collaborations
Place
The shop is somewhat detached from the main commercial high-street, close the the Leeds Bus station, this may hinder it's ability to attract random shoppers.
PEST
Through this method of analysis one may review the success and failings of a business against a variety of factors. During this discourse I shall consider our own pitched enterprise.
Political Factors
.Governmental bodies allocate funding to small enterprises
.Value-added tax is altered by the size of the business
Economic Factors
.During times of economic recession it would prove difficult to shift products to consumers who are less willing to purchase what are in effect unnecessary products
.During periods of prosperity there is more likely to be additional competition from similar businesses
Social Factors
.Aesthetic trends appear to sway the public's investment in the value of art
Technological Factors
.The online environment is an extremely useful area to publicise and and sell products to distant customers. The internet potentially opens up an international market.